This video by Tatiana Pilieva went up on YouTube yesterday and has already attracted more than 2.5m hits.
The main reason we at Bearded London are interested is because of the magnificent specimen of beard-dom who takes pride of place in the video’s featured image.
You can see him and his lucky new friend at 0’48, and again at 1’48.
Karim has starred in a number of films including Kingdom of Heaven and Iron Man 2 – neither of which, sadly, starred his facial fuzz in its current glorious state. Bearded London expects to see much more of him following this arthouse-cum-advert triumph.