We wanted to discover if people really find beards sexy.
But we didn’t want to use any old survey results. Let’s face it – if you read our blog then you probably don’t care what the ‘average’ person thinks of men with facial hair.
So we decided to ask the kind of people you might be more acquainted with. The kind of people who go to Brick Lane on a Sunday. Probably with their Mums.
We made up some signs and headed to the east end in order to get answers.
Today we will be in the east end asking women what they think of beards. We’re looking pretty cool… pic.twitter.com/WL8PfiK0jX
— Bearded London (@BeardedLondon) April 27, 2014
What we found was pretty exciting
Out of 100 people over 16 years old (including 99 straight or bisexual women and one gay man)…
1. 48% thought men were sexier with a beard
2. 34% did not think men were sexier with a beard
3. 18% were neutral on the matter
TAKE THAT, ‘PEAK BEARD’.
That gives us a (bearded) pie chart which looks like this:
You can check out the full results in the table at the bottom of this article, or via this google spreadsheet. There’s one sheet with the raw data, another that shows the numbers of the answers given by different age groups, and another that shows the numbers of the answers given by those over 40 and those under 40.
Of all the people we surveyed, it was those in the age group of 28-31 that were the most keen on beards – 57.89% thought men were sexier with one. And considering we asked more 28 to 31 year-olds about beards than anyone else, these figures are the most reliable of the lot.
Only 20% of those in the 48-50 age group said they thought men were sexier with beards, but we only asked 5 people in this age group what they thought. If you want to have a closer look at the sample sizes and the results, go to the second sheet of this spreadsheet that shows the data and our sums.
It’s hard to make a decent judgment about which age group were NOT keen on beards. Although 100% of 44-47 year-olds and 56-59 year-olds said they didn’t find them sexy, these were both very small groups of respondents. The most meaningful ‘no’ group was probably those between 32 and 35 – 38% of the 13 people in that group did not think beards were sexy.
When we split the data into two larger age groups (16-39 and 40-63), it was very clear that the most beard love comes from the under 40s. A whopping 53% of under 40s thought a man was sexier with a beard. Only 23% of over 40s did. If you want to have a closer look at the sample sizes and the results, go to the third sheet of this spreadsheet that shows the data and our sums.
About our data
We surveyed 100 people over 16 years old. We asked 99 straight and/or bisexual women and one gay man: “Is a man sexier with a beard?”
The average age (mean) of our respondents was 31. The mode was 24.
Our youngest respondent was 16 and the oldest was 60.
The survey was carried out by a 22 year-old woman wearing a fake beard, holding a sign asking people to take part in a poll about beards.
The poll was conducted at three locations on Brick Lane – the corner of Brick Lane and Sclater Street, under the railway bridge (just south of Grimsby Street), and on the corner of Brick Lane and Quaker Street.
The data was collected between 11.05am and 14.08pm on Sunday 27th April 2014, apart from one entry which was collected before Bearded London had breakfast at 9.40am.
Here’s the data in full:
|Timestamp||Age of respondent||Is a man sexier with a beard?|
What do you guys think of the results of our poll? Let us know via @BeardedLondon.